GREEN IS OUR FAVORITE COLOR

GREEN CIRCLE

SALONS

Green Circle empowers salons to offset their emissions and recover up to 95% of their beauty waste. That includes previously unrecoverable materials and hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes.

DAVINES || COLOR

Davines' permanent line Mask, seamlessly blends nature-inspired elements with cosmetic and textile concepts, while the demi-permanent line View, prioritizes environmental respect, featuring 88-93% natural origin and 95-99% biodegradable ingredients.

KIND LAUNDRY

Kind Laundry promotes self-care with eco-friendly, health-conscious laundry products. Transparent formulations exclude harmful additives, and the company actively reduces single-use plastics, donating detergent sheets to animal shelters.

DAVINES || HAIR

CARE

Davines formulations favor the use of ingredients of natural origin, are generated with renewable electric energy and packaged minimizing the environmental impact, inspired by the ideal of Sustainable Beauty as an inseparable unity between Beauty and Good.

PROUD SOURCE WATER

Proud Source Water offers the finest natural alkaline spring water sustainably, prioritizing environmental responsibility across all aspects of the brand.